To gain local business ranking in Google try these simple tips:
1. If your company for example sells office space in Parsippany, New Jersey and that term drives traffic ( use Google keyword tool to make sure the term drives traffic first) then add the keyword or phrase in the title and description of your listing. Example: Office Space in Parsippany, New Jersey.
2. On your website add this same term in your title and description.
3. Ask people you know outside of your ip address (if your in the same home using the same ip address it won’t work) to leave a review on your Google listings page.
Believe it or not I have found that these simple adjustments have drove multiple clients websites to number #1 in Google for competitive local terms.
I understand that for bigger business competitive terms there are other things that need to be considered to make this same success happen, but these simple steps work for a lot of smaller or even mid size businesses with scoring top ranking for local terms.
Archive for the ‘Internet Marketing’ Category
How To Get Top Ranking in
Google Local Business Listings
Saturday, March 20th, 2010
SEO Thief’s Are Out There, Beware!
Sunday, February 21st, 2010Recently, A Realtor came to me for some SEO advise because she felt like she was getting taken advantage of by a company she was using for SEO services. And even worse, she said this was the second company that ripped her off over the last 6 months.
This is a local Realtor with little budget and she was made to believe that should could get good leads or quality Internet marketing services for $80 to $100 a month. The first time she was taken advantage of she paid $79 a month and the second time it happen she paid $99 month; both times she got no return on investment and a bad taste in her mouth for SEO experts.
I’m glad she came to me because professional SEO’s provide arguably the best return on investment for your marketing dollars. I wanted her to leave my office without thinking that all SEO’s are thief’s.
This is what the falsely proclaimed SEO’s were doing to her to take advantage of her and by no surprise both companies were doing the same thing. They promised her she would rank #1 in Google for a term like “Rockaway homes for sale in NJ” that drove no traffic and had no competition in ranking so it made it very easy to rank number one for.
Most people don’t understand SEO, so they claimed they were providing SEO services and she didn’t know the difference. What they were actually providing was Pay Per Click services.
Here’s how they stole her money. They simply bid on a term that was around .05 cents per click that no one ever clicked on because it was not being searched for. So what happened was every time she would search that term in Google she would come up #1 and be confused on why she wasn’t getting traffic and most importantly leads. Sadly, in the end the companies delivered what they promised; #1 ranking and she got nothing but emptier pockets.
Here are some fundamental tips to watch for when looking for an SEO provider:
1. Make sure the provider’s focus is on driving visitors and conversions to your website. Remember that ranking well for a term only matters if that term drives traffic and conversions.
2. SEO services are not cheap. SEO takes time and a good SEO professional charges anywhere from $100 -$1000 hourly.
3. Ask for references and ask the references to talk about the results.
4. Lastly, listen to your gut. It knows the truth.
Useful Knowledge About Web Analtytics
Thursday, November 19th, 2009Now that you have created an E-business website of your organization, you have to ensure that it fetches you a decent return on your investment. You have to evaluate the performance of your website weighing a number of critical factors. Such a detailed and in-depth analysis requires the use of sophisticated tools specifically tailored to perform this. Such tools go by the name of Web analytics.
Web analytics measure, collect, and analyze internet data to produce web traffic reports, which help optimize website usage. Originally web traffic reports were primarily based on the number of requests serviced by the web server or hits, obtained from the web server log files. Page views and sessions were introduced next to more accurately measure the web traffic. Though these parameters are still mentioned in web analytics reports, these lack the precision needed in the present scenario.
With web proxies and dynamic IP addresses, search engine spiders/robots, it was increasingly difficult to measure the number of human visitors to a website. To overcome these constraints, a second data collection method is being used known as page tagging. Some of the advantages of page tagging over log file analysis method are web traffic count starts on opening a page, additional information can be collected about events including those which do not generate a server request, assigns cookies to uniquely identify visitors. Nowadays many vendors are available who provide web analytic service in a cost-effective way, employing both methods.
One web traffic analytic service that has become increasingly popular because of its many plus-points is Google Analytics at analytics.google.com.
This hosted service is free though signup is necessary (can be done through a Gmail account). The web traffic tracking method used is cookies via JavaScript. To understand why Google Analytics is so highly favored as a web traffic analysis tool, let us review the requirements of people who use the reports generated from it. E-business managers, marketers, webmasters and web site owners need information about conversion rates, website interface quality and several other factors on which decisions can be based for further technological investment. Thus accuracy and precision are the two overriding factors for a successful web traffic analysis. Knowing the web traffic trends of your website will help you to take proper decisions.
Google Analytics with its highly customizable user interface, key data visibility, performance context comparability, segmentation options, better page level reporting, etc., can provide you with all the critical information of your website traffic that you may need to base your corporate decisions on enhancing the SEO value.
