Archive for the ‘Search Engine Optimization’ Category

How to get paid on-time from clients

Saturday, May 8th, 2010

In my industry I have struggled with the idea of giving people time to pay an invoice when work is already complete. I’m not sure about everyone else but when someone hires me to do web design or internet marketing they want it done yesterday. And unfortunately when it comes to paying many clients take their time as they already have what they want and are in no rush to pay the bill. Usually it takes multiple phone calls and even visits to companies to get paid. How has this become almost standard?

So what doe’s a business do in this situation? A couple solutions come to me. First, a woman in a network group I belong to said there is a company that will pay you on the invoice and collect payments for a 25% fee. I don’t know about you but that’s a large chunk of change. Actually that’s more then a sales person gets for pulling in the job. I can see that service working on outstanding bills but not just to get paid on time.

The second is my new approach. Which to me is how it should be. When a Client signs on to do work with us I set it up payment arrangements in milestones where there is a percentage due at each completion point. Then once the project is at 90% final payment is requested before the project is delivered. For monthly plans I have automated recurring payments or pay forward scenarios. These steps keep both parties motivated and current. It’s like a lay away plan. If you want it you will pay for it. I have struggled and I have seen so many colleagues that provide my services really suffer from this as well. Why is so hard to get the money that is owed for something the client wanted yesterday. Could you imagine going to a local bike store and ordering a bike and telling the owner to send you a bill and you ride off with the bike. No way! Not unless they offer a credit card solution or some other gimmick. But were not loan specialists so why should it be so different with providing services like website design or marketing. My business has been strained to long from this way of business and I look forward to the growth ahead. It’s not unfair to ask for something do be done today and it is also just as fair to get paid today for the work that’s done.

Anyone else struggle with this and have new ideas or comments for this long time problem in the marketing and design world?

Solid List of Social Media and SEO Tools to help you

Saturday, April 17th, 2010

2009 Search Engine Ranking Factors

http://www.seomoz.org/article/search-ranking-factors

5 Simple Ways to Open Your Blog Post With a Bang

http://www.copyblogger.com/5-simple-ways-to-open-your-blog-post-with-a-bang/

Five Areas to Focus On for Effective SEO Copywriting

http://www.copyblogger.com/on-page-seo/

Check out what’s a popular related viral article or blog post on Digg now

http://digg.com/search?s=

Is Commenting on Blogs a Smart Traffic Strategy? (How Comments can lead to real traffic)

http://www.copyblogger.com/blog-comment-traffic/

No Follow Tag explained

http://en.wikipedia.org/wiki/Nofollow

Find people to follow powered by Google

http://www.followfinder.googlelabs.com/

Tweet Deck: Manage Twitter and Facebook in One place

http://www.tweetdeck.com/

Here’s Hard Data for Headlines that Spread on Twitter

http://www.copyblogger.com/retweetable-headlines/

Use this to track the clicks of your viral link:

http://bit.ly/

Top 50 Article Directories By Traffic, Pagerank

http://www.vretoolbar.com/articles/directories.php

50 Free Press Release Submission Websites

http://www.avangate.com/articles/press-release-distribution_69.htm

Top Social Media/Bookmarking Sites
www.Facebook.com
www.Twitter.com
www.Linkedin.com
www.YouTube.com
www.Tagged.com
www.Digg.com
www.GoogleBuzz.com
www.YahooAnswers.com
www.YahooProfiles.com
www.WindowsLiveHome.com



Bookmarks Specific:
www.Delious.com
www.GoogleBookmarks.com



I hope this helps.  If you have any you think could be helpful please post them in the comment form below for consideration.



Thanks!

How To Get Top Ranking in
Google Local Business Listings

Saturday, March 20th, 2010


To gain local business ranking in Google try these simple tips:
1. If your company for example sells office space in Parsippany, New Jersey and that term drives traffic ( use Google keyword tool to make sure the term drives traffic first) then add the keyword or phrase in the title and description of your listing. Example: Office Space in Parsippany, New Jersey.

2. On your website add this same term in your title and description.

3. Ask people you know outside of your ip address (if your in the same home using the same ip address it won’t work) to leave a review on your Google listings page.

Believe it or not I have found that these simple adjustments have drove multiple clients websites to number #1 in Google for competitive local terms.

I understand that for bigger business competitive terms there are other things that need to be considered to make this same success happen, but these simple steps work for a lot of smaller or even mid size businesses with scoring top ranking for local terms.

Simple SEO Checklist for Website Relaunch

Saturday, March 20th, 2010

I have had the fortune of fixing companies misfortunes after they have completed a website relaunch without the understanding of how to make sure they don’t lose placement in search engines.


Here are some simple things you need to do without being crazy technical to make sure you don’t lose your SEO value during a website relaunch.


1. To start and top on the list of importance is to make sure you map the old pages to new the pages using 301 redirects. (note: 301 redirects are the only redirect that will keep your backlink SEO value in place.) Learn how to create 301 Redirects

2. Carry over the titles and descriptions.

3. Make sure the alternate text for the images are in in tact.

4. Create a custom 404 error page that will help point people in the right direction should they come to a page that no longer exists. ( here’s how to create a 404 custom page in Wordpress)

5. Carry over the html sitemap.

6. Don’t forget the footer links as these are usually optimized for SEO.

7. Make sure your site was built in a way that can be read by search engines. There are still lots of web development techniques that block search engines from indexing your website.

8. A common issue I want to mention, becuase it has came accross my path many times is that Wordpress developers commonly have the privacy checkbox turn on during testing and development and forget to turn it off when they launch. With privacy turned on it generates a meta tag called noindex nofollow. This tag will block your website from search engines that are still reading meta elements. You can turn that off by going to your settings>privacy and you will see the check box you need to choose.


Lastly, make sure your Analytic tracking code is placed on the new site. This is not going to create a problem with being indexed into search engines, but it will create problems for your SEO campaign.  Analytic s are the measuring stick for success. Developers in general don’t think much about analytic tracking data so make sure you tell your developer to take care of this before the new launch.


With these 8 things in place you can be assured that you will stay in place in the search engines during a relaunch. As a reminder, this is a basic list of some key fundamentals for beginners. There are many more things that can be done for optimal success, but these will assure that your relaunch will carry over with little to no loss in SEO value. (For a more technical blow by blow look at how this works, check out this developers cheat sheet from SEOmoz)


Video Example of WordPress Content Manager

Friday, March 5th, 2010

Check out this video of our recommended content manager of choice to see how simple it is and how simple it can be for you to use.

Get Adobe Flash playerPlugin by wpburn.com wordpress themes