H1’s , alt. image attributes, title attributes, meta keywords; how much value do these relatively small site-side elements have if they are not standing on the shoulders of inbound link giants?
I always find the amount of focus on these site-side elements interesting. I am an SEO Specialist and I understand that it needs to be done. However, I wonder if outside of key elements – analytics reporting, conducting keyword research for the sake of optimized anchor text, optimizing server-side configuration, and choosing solid meta descriptions and titles for conversion purposes – does anything other than generating content and link-building really matter?
I remember back in the day if you put terms three times in the title, three times in the description, and three times in the copy you were a ranking superstar. Now, you can have the most site-side optimized website possible, but without targeted link building, and social media it’s a sunken ship. I look at site side optimization as being the navigator of a ship, and link building is the engine that drives it.
