To gain local business ranking in Google try these simple tips:
1. If your company for example sells office space in Parsippany, New Jersey and that term drives traffic ( use Google keyword tool to make sure the term drives traffic first) then add the keyword or phrase in the title and description of your listing. Example: Office Space in Parsippany, New Jersey.

2. On your website add this same term in your title and description.

3. Ask people you know outside of your ip address (if your in the same home using the same ip address it won’t work) to leave a review on your Google listings page.

Believe it or not I have found that these simple adjustments have drove multiple clients websites to number #1 in Google for competitive local terms.

I understand that for bigger business competitive terms there are other things that need to be considered to make this same success happen, but these simple steps work for a lot of smaller or even mid size businesses with scoring top ranking for local terms.