I always find the amount of focus on these site-side elements interesting. I am an SEO Specialist and I understand that it needs to be done. However, I wonder if outside of key elements – analytics reporting, conducting keyword research for the sake of optimized anchor text, optimizing server-side configuration, and choosing solid meta descriptions and titles for conversion purposes – does anything other than generating content and link-building really matter?

I remember back in the day if you put terms three times in the title, three times in the description, and three times in the copy you were a ranking superstar. Now, you can have the most site-side optimized website possible, but without targeted link building, and social media it’s a sunken ship. I look at site side optimization as being the navigator of a ship, and link building is the engine that drives it.

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This is a very common question and if I was an SEO specialist looking to make a fast buck and not build long lasting relationships, this avenue could quickly be taking advantage of. Watch out small business owners for SEO’s trying to win your business doing this! Making your small business name #1 in Google and other search engines is very easy to do unless your business name just happens to have a competitive term in it like, “Labtop Computer Store”. Most sites in the small business world have little to no competition in the search engines for their business name. As a result of little to no competition in search engines, making some simple adjustments to title tags, and scoring a backlink or two will do the trick. Actually, most of the small business sites just need to adjust their title tag to make there business name show up #1.

Quick tip: Although Google Places is not organic in the context I am talking about here. I suggesting your company sign up for a Google Places Account and list your business name in Google Local Listings for additional search value.

What I want to stress is that there is much more in SEO then ranking #1 for your business name. The best return on your investment with search engine optimization is in finding a specialist that can see the whole picture and will focus on driving traffic to your site from your target audience with converting them to a sale in mind.

Getting your business name listed out on the web is important for brand awareness, but the question to ask is; other then the value of brand awareness, how much traffic and sales did getting my business name #1, drive to my website?

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