When you think branding, you think big business. But maybe you should change your mind — and quickly. Non-profits have so much to gain by being branded.
“B” The One People Notice.
Strong, well-thought-out branding will make your non-profit be a stand-out that attract attention to your cause. Without it, your message runs the risk of getting lost in the crowd of other do-gooders. A tag line, a well-designed logo and more can work wonders in getting people to sit up and pay attention.
“B” The One People Trust.
When branding is properly created and has a look and a tone that relates to its audience, people will respond. They’ll be loyal to a cause that shows organization. Think about it; would you donate to a cause that doesn’t present itself coherently? One that talks down to — or above – its audience? Or has images that are willy-nilly and don’t relate to each other or the cause’s mission?
“B” Aware Of The Competition.
Everybody wants to save the world, so smart, attractive, hard-working branding can make all the difference when it comes to donations and support. People are bound to see your cause in a much better light when it’s presented with creative and organized thinking behind it.
“B” A Storyteller.
Telling a convincing story can include facts and data on how your non-profit is doing:
- Consider answering questions and showing how donations are helping your cause.
- Speak from the heart and be authentic. Your audience will better relate to you, whereas a heavy sales pitch will not touch them emotionally.
- Videos are a great way to visually inspire people, so include one if you can.
“B” The One Who Marches To A Different Drum.
Show your audience that you’re an original thinker and that your non-profit isn’t the same-old/same-old:
- Start conversations about your cause on social media.
- Promote your cause through editorials and letters to your local newspaper.
- Conduct and share research about your cause.
- Start a trend that will benefit your cause.
- Make sure whatever you choose to do reflects your mission and makes sense with your branding. (In other words, don’t just be different just to be different.)
Your inspiration and enthusiasm can be contagious with the people you work with, and with your audience. And your excitement and passion will be shared with your team of designers when strategizing and creating your branding.