It’s important that you have a document that reflects your brand guidelines.
This way people who work for you will understand what colors, language, etc. to use. It can also serve as an important record for yourself when developing materials on your own.
Basic Brand Guideline Elements.
Make sure to include your mission statement as a reminder of your goals. Along with that, keep a record of the fonts you choose, your brand colors, and how you want to use your logo.
Other Brand Considerations.
If you see promoting your brand across different platforms, think about how well your logo will translate if it’s a different size. If your logo is in color, you may want to think about the same one in black and white for different printed pieces.
Whether it’s a website, social media or even an event, make sure your brand guidelines carry through and your brand remains consistent for each medium.