Is Your Brand Set Up To Succeed?
Your heart’s in the right place, but without brand know-how, it won’t help your cause. You may even hurt it unintentionally, so keep these basic guidelines in mind. Who Are You Talking To? The audience…
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Oops! Branding Mistakes Happen.
Learning from mistakes is a good thing, but not making them is even better. Here are some basic “don’ts” to keep in mind. Don’t Wing It; A Brand…
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“B” As In Branding — And Why It’s So Important For Non-Profits
When you think branding, you think big business. But maybe you should change your mind — and quickly. Non-profits have so much to gain by being branded. “B”…
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How Brand Guidelines Work
Brand Guidelines. It’s important that you have a document that reflects your brand guidelines. This way people who work for you will understand what colors, language, etc. to…
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What Story Do You Want To Tell?
Everything in your branding will revolve around the story you want to tell. Think about and write down what you want your brand to be known for. Be…
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The Importance Of Color & Fonts
Now that your story is ready to be told, the next step is to select the colors and fonts that represent your brand. Make sure to keep the…
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What Branding Does For Big Companies Can Do The Same For Your Cause.
The Golden Arches. The Apple logo. The Nike swish. They’re all examples of big companies’ strong branding; and most likely, make you more comfortable about choosing their products.…
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Your Cause And Your Logo
Your logo will be an unique symbol or design that identifies your company. We’re all familiar with popular logos like Chanel’s interlocking Cs, Twitter’s bird, Pepsi’s red, white…
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