on February 24, 2021

The Importance Of Color & Fonts

Now that your story is ready to be told, the next step is to select the colors and fonts that represent your brand. Make sure to keep the words that tell your story in mind when choosing both.

When Can Colors Mean To Your Cause?

😡 We “see Red” when we’re riled, so it’s easy to see why this color is linked to energy, danger, power and passion.

☀️ Yellow is the color of sunshine and stands for joy, happiness, and energy as well.

🔥 Orange lies between red and yellow, so it combines the energy of red and the happiness/warmth of yellow.

🌳 We think of Green when we think of nature, growth and freshness.

💧 Blue is water and sky and can mean depth and stability. It also brings loyalty, confidence, intelligence, faith and truth to mind.

👑 Purple combines the stability of blue and the energy of red. Royalty is associated with this color, as well as power, nobility, and luxury.

🕊 White is goodness, purity, innocence and or course, cleanliness.

🔮 Black can be seen as power and elegance, as well as mystery, death and evil.

When choosing fonts, remember that harsh lines and pointy edges aren’t seen as friendly when compared to those that use smooth corners and flowing lines. Think about pairing fonts with colors and which work well together when designing your logo.

A cause, a service, a product— is yours branded for success?

Build A Better Brand.

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Build A Better Brand.

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